Case Study:
An ethnic garment brand – Mystery shopping
The brand’s USPs could not be promoted by the brand team. They needed a procedure to assess the workers and provide timely feedback because they were unable to do so. One of the primary requirements was the identification of current customer experience issues, that bothered retail customers, especially women and is an essential input to keep the brand experience a top priority on the ground, that matches with the marketing of brand promise.
The bridgeLoyalty team started working together and advised combining our software with client analytics and a mobile platform. This made it possible for them to obtain all the real-time information from the auditors and a dashboard for the customer experience and enabled them to assess the real-time data and take appropriate action.
Our client was able to identify the staff members who performed the worst and the best thanks to the access to real-time reporting. They were able to pinpoint the precise training areas where their staff needed improvement. The client analytics dashboard provided a chance to pinpoint the problematic area, attribute, etc. where immediate action is required.
